Ashland, Wisconsin – know as the Historic Mural Capital of Wisconsin – is a welcoming, four-season community with a personality that makes visitors feel at home the moment they arrive. Our historic downtown features 30+ locally owned retailers and independently owned, one-of-a-kind restaurants. As the retail and service hub of Chequamegon Bay, Ashland offers everything you need within a compact five miles from east to west, along with diverse lodging options ranging from motels to full-service hotel properties. Located on Lake Superior and surrounded by outdoor recreation, you’ll truly find yourself next to the water.
Ashland offers a diverse array of activities, from exploring the waterfront and beaches to immersing yourself into the local community history at the Ashland Historical Museum. Visitors can also enjoy waterfalls, kayaking, biking, boating and shopping.
Restaurants, Cafés, Fast food. And a brewery? It’s all in the unique mix that makes Ashland the Heart of the Chequamegon Bay.
Chequamegon Bay Waterfront Trail has great views of Lake Superior, a tunnel under the Highway that has mosaic art with a scavenger hunt. Year round waterfall hunting. What more could you want?
Ashland’s downtown not only has a great shopping experience, with over 30 retail businesses, we also have great public art in our more than life size historic murals and our sexy garbage cans & artful benches
From charming Inns and fine hotels to family-owned motels, you’ll find just the right lodging establishment in Ashland to fit your needs.
Hotels. Motels. Secluded woodland cottages.
It’s all part of the unique mix that makes Ashland the Heart of the Chequamegon Bay. Whether you’re planning a weekend escape, a family adventure, or a restful retreat, Ashland offers a place to stay that fits your pace and your budget.
From a boutique hotel, to chain hotels and locally owned motels with all the modern amenities, you’ll find a warm welcome waiting. Prefer something more rustic? Tucked-away inns and cottages offer peace, privacy, and a true connection to the natural beauty that surrounds the Bay.
No matter where you stay, Ashland’s genuine hospitality and small-town charm will make you feel right at home.
Ashland County, located along the south shore of Lake Superior in northern Wisconsin, is known for its striking natural beauty and relaxed lakeside charm.
The City of Ashland serves as the county seat and features a scenic waterfront, the historic Ashland Breakwater Lighthouse, and colorful murals that reflect the area’s rich heritage. This artistic and cultural spirit extends beyond the city into communities throughout the county, including Highbridge, Mellen, Glidden, and Butternut.
Nearby highlights include waterfalls at Copper Falls State Park and Morgan Falls, access to the Chequamegon–Nicolet National Forest, and ferry rides to Madeline Island and the Apostle Islands. Together, Ashland County blends outdoor adventure, small-town culture, and a distinctive Northwoods character.
